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Privacy Policy

Last updated: January 1, 2025

1. Introduction

Welcome to Subsignal (“us”, “we”, or “our”) which operates the Subsignal competitive intelligence and market monitoring platform (hereinafter referred to as “Service”). Our Privacy Policy governs your use of Subsignal, and explains how we collect, safeguard and disclose information that results from your use of our Service. We use your data to provide and improve our competitive intelligence services. By using our Service, you agree to the collection and use of information in accordance with this policy.

This Policy applies to personal information that we collect, process, store, or otherwise handle in connection with providing market monitoring, competitive intelligence, and deal flow tracking services.

2. Information We Collect

We collect several different types of information for various purposes to provide and improve our competitive intelligence platform.

Personal Information

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include:

  • Email address
  • First name and last name
  • Company name and professional information
  • Account preferences and monitoring settings
  • Usage data and platform interactions

Market Intelligence Data

As part of our competitive intelligence services, we collect and process information from publicly available sources, including:

  • Company websites and public business information
  • Government and regulatory filings
  • Press releases and news publications
  • Professional networking platforms and business directories
  • Social media platforms and public online profiles
  • Industry reports and market research publications

Usage Data

We collect information about how you use our competitive intelligence platform, including dashboard interactions, monitoring preferences, report generation, and feature usage to improve our service.

Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to collect information about your use of our Services for authentication, security, preference storage, and analytics purposes.

3. How We Use Your Data

Subsignal uses the collected data for the following purposes:

Service Provision

  • To provide and maintain our competitive intelligence platform
  • To deliver market monitoring and deal flow tracking services
  • To generate business intelligence reports and insights
  • To provide customer support and technical assistance

Platform Improvement

  • To analyze usage patterns and improve our Service
  • To develop new features and competitive intelligence capabilities
  • To monitor service performance and detect technical issues
  • To enhance security and prevent fraud

Legal Compliance

  • To comply with applicable laws and regulations
  • To respond to legal processes and governmental requests
  • To protect our rights, property, and safety

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Contract Performance: To fulfill our service obligations and provide competitive intelligence services
  • Legitimate Interests: For business intelligence research, market analysis, service improvement, and security
  • Legal Compliance: To comply with applicable laws and regulatory requirements
  • Consent: Where you have provided specific consent for certain processing activities

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We share data with trusted third-party service providers who assist us in operating our platform, including cloud infrastructure, analytics, and customer support services. These providers are contractually bound to protect your information.

Competitive Intelligence Reports

Information processed through our market monitoring services may be included in competitive intelligence reports provided to our customers, subject to appropriate data processing agreements and legal frameworks.

Legal Requirements

We may disclose information to comply with legal obligations, court orders, or governmental requests, or to protect our rights and the safety of our users.

6. Data Security

The security of your data is important to us. We implement comprehensive technical, organizational, and administrative safeguards including:

  • Industry-standard encryption for data transmission and storage
  • Multi-factor authentication and access control mechanisms
  • Regular security audits and vulnerability assessments
  • Secure data backup and disaster recovery procedures
  • Employee training on data protection and security
  • Incident response and breach notification procedures

Security Disclaimer: While we implement robust security measures, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of personal information.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods include:

  • Account data is retained while your account remains active
  • Usage data is typically retained for analytical purposes for up to 3 years
  • Market intelligence data may be retained longer for historical analysis but is anonymized
  • Legal compliance data is retained as required by applicable laws

8. International Data Transfers

Your information may be transferred to, processed, or stored in countries other than your country of residence. When we transfer data internationally, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) or other legally recognized transfer mechanisms to protect your information.

9. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the following rights regarding your personal data:

  • Access: Request confirmation of whether we process your data and obtain copies
  • Rectification: Request correction of inaccurate or incomplete information
  • Erasure: Request deletion of your personal information under certain circumstances
  • Restrict Processing: Request limitation of processing under certain conditions
  • Data Portability: Request transfer of your data in a structured format
  • Object: Object to processing based on legitimate interests or for direct marketing
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at [email protected]. We will respond to verified requests in accordance with applicable law.

10. Competitive Intelligence and Public Information

As part of our core business operations, we collect and analyze publicly available business information to provide competitive intelligence services. This includes processing information that may contain personal information of business executives and employees associated with monitored companies.

Such processing is conducted in accordance with applicable legal frameworks for competitive intelligence activities and is based on our legitimate interest in providing business intelligence services to our customers.

11. Automated Decision Making

We may use automated processing techniques, including algorithmic analysis, to analyze market trends, competitive positioning, and business intelligence patterns. This automated processing helps us provide comprehensive market analysis and competitive intelligence services to our customers.

12. Children's Privacy

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete such information.

13. Changes to This Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last updated” date. For significant changes, we may provide additional notice through our Services or via email.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Privacy Team: [email protected]
Data Protection Officer: [email protected]
General Contact: [email protected]

We will respond to privacy inquiries and data subject rights requests in accordance with applicable legal requirements, typically within 30 days.

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